In nearly every neighbourhood you’ll find at least one of the big fast-food chains. In mine we have Hungry Jack’s, KFC, McDonald’s and Subway. Four, that’s not far off the ten or so sit-down restaurants we have. And three of those fast-food restaurants have a drive-through option. We are fast becoming a nation that wants everything right here, right now. It’s bye-bye half an hour breakfasts, and hello to the 5 minute, drive round the back of Macca’s and grab that Egg and Bacon McMuffin breakfast. And not to mention the obsession we all have with wanting the best of everything, the newest upgrade, the biggest…
Last week Australia saw the release of the Quad Stack Burger at Hungry Jack’s. This gob-smacking burger has four beef patties, two rashers of bacon, and four slices of cheese, wedged in between the white, starch and carb loaded bun. And don’t forget the sides that come with that; fries and coke, and oh if you pay an extra 50c you can upgrade too.
According to Stephen Downes at Crikey, the Quad Stack Burger gained close to 1200 mentions in the Australian media last week, as recorded by Media Monitors.
It seems that not only have Hungry Jack’s gained a lot of free advertising out of the burger, but they have also convinced people that would not normally eat at their restaurant, into trying out the burger.
“Much of the coverage suggests that many media outlets have felt somewhat conflicted. On the one hand, they wanted to tap into the “outrage” and “disgust”… But many media were also eager to send their own reporters out to try to tame the beast.”
Although Downes refused to try the “quadruple bypass burger” preferring not to risk “heart disease, or lock jaw” many journalists have done so. And that begs the question, how many other people in Australia or America (when the burger was released there two years ago) have been persuaded to do so?
Hungry Jack’s have even found a new way to tap into the younger generation: through social networking site, Facebook. The network boasts around 100 million users and is the “most trafficked social media site in the world” (comScore). Hungry Jack’s Facebook site has 8,330 fans and even has suggestions from fans such as:
Once again issues like obesity and nutrition are getting pushed out of sight, but one thing is for sure – I will be keeping my partner away from his favourite restaurant, Hungry Jack’s, when he comes to visit on the weekend.